Scripted by Kevin
Cast
OS-Val
The boss- Kevin
Kid #1- Alvin
Kid #2- Pei-Chi
OS﹕Letting kids express themselves isn’t just fooling around. Listening to your youngest customers can really pay.
OS﹕A Danish food giant, Danisco, gave the kids access to a roomful of ice cream and wild ingredients. The boss asked the kids.
The boss﹕Please dream up new frosty treats. We will make to the best we can.
kid #1 (turns to face Audiences with wild ideas)﹕I think a cow-shaped ice cream would be perfect.
kid #2﹕Why don’t you make some frozen jelly on a stick?
The boss﹕That’s a great idea. Let’s do it.
OS﹕Prototypes were explored by a tiny specialty ice cream maker in Italy, which helped add and perfect natural flavorings. And the new jelly pop did something unexpected. It didn’t drip. Sometimes kids can provide the catalyst for a successful experiment.
Wednesday, November 26, 2008
Run A Little Experiment
Scripted by Valerie (Aquaval)
Cast
OS: Val
Actor #1: Kevin
Actor #2: Pei-Chi
Actor #3: Philip
OS: At lunchtime, CTCI elevators are so swamped that people have to wait for 7 minutes to get in the elevator.
Actor #1: How do we encourage more people to use the stairs?
Actor #2: How about let’s sponsor a stair-climbing contest?!
Actor #3: Great! Let’s put up a colorful poster that read “Did you take the stairs?” and make a list of names with stickers to affix next to their names for every time they took the stairs.
OS: The contest worked on several levels. An awful lot of people caught the fever, including the chairman and the president, and the lunchtime elevator crunch eased.
Cast
OS: Val
Actor #1: Kevin
Actor #2: Pei-Chi
Actor #3: Philip
OS: At lunchtime, CTCI elevators are so swamped that people have to wait for 7 minutes to get in the elevator.
Actor #1: How do we encourage more people to use the stairs?
Actor #2: How about let’s sponsor a stair-climbing contest?!
Actor #3: Great! Let’s put up a colorful poster that read “Did you take the stairs?” and make a list of names with stickers to affix next to their names for every time they took the stairs.
OS: The contest worked on several levels. An awful lot of people caught the fever, including the chairman and the president, and the lunchtime elevator crunch eased.
More Is Better
Scripted by Pei-Chi
Cast
OS – Val
Wife – Pei-Chi
Husband - Philip
OS: Experimenters believe more is always better when it comes to prototypes. If you show someone your one-and-only prototype, their answer is mixed by what they think about you.
OS: One day, after dinner, the wife asked her husband
Wife: “Honey, I bought a new coat today,” (takes a coat from a bag, and shows it in front of her.) “What do you think?”
Husband (turns to face Audiences with a terrible face, and says to them): “she looks really fat in the coat, but if I say that, she will kill me!”
(Then turns to Wife)“it looks so good on you!”
OS: However, if we change the place to a shopping mall
Wife: “Honey, what do you think?” (shows several coats one by one.)
Husband: “Looks a little fat.” “Too dark.” “Nice design!” (for each coat).
OS: Offer as many prototypes as possible. Then Customers are able to weigh the pros and cons of multiple offerings and to express their preference, and you’ll get more honest, genuine feedback so that the result can be more successful. In short, more is always better.
Cast
OS – Val
Wife – Pei-Chi
Husband - Philip
OS: Experimenters believe more is always better when it comes to prototypes. If you show someone your one-and-only prototype, their answer is mixed by what they think about you.
OS: One day, after dinner, the wife asked her husband
Wife: “Honey, I bought a new coat today,” (takes a coat from a bag, and shows it in front of her.) “What do you think?”
Husband (turns to face Audiences with a terrible face, and says to them): “she looks really fat in the coat, but if I say that, she will kill me!”
(Then turns to Wife)“it looks so good on you!”
OS: However, if we change the place to a shopping mall
Wife: “Honey, what do you think?” (shows several coats one by one.)
Husband: “Looks a little fat.” “Too dark.” “Nice design!” (for each coat).
OS: Offer as many prototypes as possible. Then Customers are able to weigh the pros and cons of multiple offerings and to express their preference, and you’ll get more honest, genuine feedback so that the result can be more successful. In short, more is always better.
Smaller and Attractive
Scripted by Alvin
Cast
OS: Val
Sale manager: Alvin
Sales: Philip
Dad: Kevin
Mom: Pei-Chi
Kid: Alvin
OS: Sometimes, prototyping in an inexpensive way is quite a challenge. How do you make room for your product or service in a customer’s already crowded life?
Sale manager: How can we encourage people to buy the flat-panel TV?
Sales: Because customer can’t imagine the actual size of the flat-panel, I try to make a paper-thin prototype of 42” flat-panel TV, that can be folded to fit the newspaper or magazine and unfolded into an actual size model.(show the ad paper)
Sale manager: Good! I think it will help customer to decide where they can place the new TV.
OS: In a normal household, the parents are talking about Christmas gift.
Dad: Honey, what should we buy for Christmas?
Mom: Mmm…I have no idea about this, we only have a small space in our Living room. Does the kid say anything?
Dad: Not yet, but where is he??
OS: The couple walked to the living room
(see their son is taping something on the wall, an advertisement from the newspaper.)
Mom: Baby, what are you doing?
Kid: Dad, that’s what I want for Christmas this year!!
OS: The simple paper prototype was just enough to create a tangible vision and inspire people to take it. So, to make the idea easy for potential customers is helpful to promote something new.
Cast
OS: Val
Sale manager: Alvin
Sales: Philip
Dad: Kevin
Mom: Pei-Chi
Kid: Alvin
OS: Sometimes, prototyping in an inexpensive way is quite a challenge. How do you make room for your product or service in a customer’s already crowded life?
Sale manager: How can we encourage people to buy the flat-panel TV?
Sales: Because customer can’t imagine the actual size of the flat-panel, I try to make a paper-thin prototype of 42” flat-panel TV, that can be folded to fit the newspaper or magazine and unfolded into an actual size model.(show the ad paper)
Sale manager: Good! I think it will help customer to decide where they can place the new TV.
OS: In a normal household, the parents are talking about Christmas gift.
Dad: Honey, what should we buy for Christmas?
Mom: Mmm…I have no idea about this, we only have a small space in our Living room. Does the kid say anything?
Dad: Not yet, but where is he??
OS: The couple walked to the living room
(see their son is taping something on the wall, an advertisement from the newspaper.)
Mom: Baby, what are you doing?
Kid: Dad, that’s what I want for Christmas this year!!
OS: The simple paper prototype was just enough to create a tangible vision and inspire people to take it. So, to make the idea easy for potential customers is helpful to promote something new.
Flush Away Mistakes
Scripted by Philip
Cast
OS：Val
Coach：Philip
Player1：Alvin
Player2：Pei-Chi
Player3：Kevin
OS：”Fail often, to succeed sooner” The goal is to clear away mistakes to make room for success.
OS：A school baseball team (Players now making some noise, for example “ ya~ ,oh~“ ) (Continuing OS) They had a losing record：They never won. (Players now pretending to cry exaggeratedly) They don’t enjoy playing baseball because of the fear of making mistakes.
Coach：I must introduce a mistake ritual to combat the natural fear of failure. (Thinking for 2 seconds and then shouting out) I have an idea！
Coach：Boys and girls~ let’s play a trick. You carry an image of a mini toilet in your minds when batting. After a bad swing, you should step out the batter’s box and mentally “flush” to clear your mind.
OS：Next day during the game…
Player1：(Swing and miss) Oh~~ what the hell……no,no,no. Flush it away. (with sounds and actions)
Player2：(Swing)Yes！I hit the ball. (2 seconds later) Oh no, double play. Flush it away (with sounds and actions)
Player3：(Swing) One-base hit. Yes, I overcome the fear of failure.
OS：Then they started winning. They flushed away their fear of loosing and won the national championship. Maybe you could also come up with a symbolic way of letting go of mistakes at your company.
Cast
OS：Val
Coach：Philip
Player1：Alvin
Player2：Pei-Chi
Player3：Kevin
OS：”Fail often, to succeed sooner” The goal is to clear away mistakes to make room for success.
OS：A school baseball team (Players now making some noise, for example “ ya~ ,oh~“ ) (Continuing OS) They had a losing record：They never won. (Players now pretending to cry exaggeratedly) They don’t enjoy playing baseball because of the fear of making mistakes.
Coach：I must introduce a mistake ritual to combat the natural fear of failure. (Thinking for 2 seconds and then shouting out) I have an idea！
Coach：Boys and girls~ let’s play a trick. You carry an image of a mini toilet in your minds when batting. After a bad swing, you should step out the batter’s box and mentally “flush” to clear your mind.
OS：Next day during the game…
Player1：(Swing and miss) Oh~~ what the hell……no,no,no. Flush it away. (with sounds and actions)
Player2：(Swing)Yes！I hit the ball. (2 seconds later) Oh no, double play. Flush it away (with sounds and actions)
Player3：(Swing) One-base hit. Yes, I overcome the fear of failure.
OS：Then they started winning. They flushed away their fear of loosing and won the national championship. Maybe you could also come up with a symbolic way of letting go of mistakes at your company.
Prototyping Can Be Any Way
Scripted by Pei-Chi
Cast
OS – Val
IDEO #1 – Alvin
Dr. Cheng - Kevin
IDEO #2 – Philip
IDEO #3 – Pei-Chi
OS: you can prototype just about anything.
OS: A hospital manager visited IDEO for a consultation.
IDEO #1: “Good afternoon, Dr. Cheng.” (shake hands with Dr.) “What can we do for you?”
Dr. Cheng: “Our two departments, maternity ward and postpartum, don’t seem to coordinate with each other. Could you improve it?”
IDEO #1: “We’ll try our best.”
OS: Dr. Cheng leaves the office.
IDEO #2: “We’re not mothers. How can we know the problem?”
IDEO #3: “Maybe we could interview mothers in the hospital?”
IDEO #1: “it’d take a long time and inefficient.”
IDEO #2 (with an exciting face): “We can experience the feeling of a Mom by going undercover! Pei-Chi pretends a mother lying on a gurney, and Alvin pretends a father next to her. Then you’ll be passed from maternity ward and postpartum without anyone knowing this experiment.”
IDEO #3: “It may be a good idea! Let’s try it!”
OS: If the problem solvers can go through the process by actual simulation─feeling, seeing and thinking onsite ─ that may be worth a thousand interviews.
Cast
OS – Val
IDEO #1 – Alvin
Dr. Cheng - Kevin
IDEO #2 – Philip
IDEO #3 – Pei-Chi
OS: you can prototype just about anything.
OS: A hospital manager visited IDEO for a consultation.
IDEO #1: “Good afternoon, Dr. Cheng.” (shake hands with Dr.) “What can we do for you?”
Dr. Cheng: “Our two departments, maternity ward and postpartum, don’t seem to coordinate with each other. Could you improve it?”
IDEO #1: “We’ll try our best.”
OS: Dr. Cheng leaves the office.
IDEO #2: “We’re not mothers. How can we know the problem?”
IDEO #3: “Maybe we could interview mothers in the hospital?”
IDEO #1: “it’d take a long time and inefficient.”
IDEO #2 (with an exciting face): “We can experience the feeling of a Mom by going undercover! Pei-Chi pretends a mother lying on a gurney, and Alvin pretends a father next to her. Then you’ll be passed from maternity ward and postpartum without anyone knowing this experiment.”
IDEO #3: “It may be a good idea! Let’s try it!”
OS: If the problem solvers can go through the process by actual simulation─feeling, seeing and thinking onsite ─ that may be worth a thousand interviews.
Just Make It Crude
Scripted by Philip
Cast
OS：Val
Respected surgeon：Kevin
Innovative engineer：Philip
Rest of engineers：Alvin, Pei-Chi
OS：Push ideas into a more tangible, visual form as quickly as possible. It’s OK to present less-polished prototypes.
OS：A meeting is in session, they are discussing desired features for a new nasal surgery device.
Respected surgeon：We need a new kind of nasal surgery device. Do you have any ideas? (No response) It has to be easy-handled. (Gesturing for several seconds) (No response) We could also see if the new device can do something else. (hand-waved)
Innovative engineer：Oh！( standing up suddenly) (slowly turning to the audience) I should take a try！(bolting out of the room)
Respected surgeon：What’s he doing?
Rest of engineers：(Looking at each other and then speaking simultaneously) I have no idea.
(Respected surgeon continues to ask for the answer) (Still no response)
(Innovative engineers returns to the room with the prototype)
Innovative engineer：Are you thinking of something like this?
Respected surgeon：Yes, something like This！
OS：That initial crude prototype got the project rolling. If you’re used to polished, refined prototype, you may loose the opportunity. By the way, the sophisticated Surgical System which is used in thousands of operations annually today traces its origins to this initial model.
Cast
OS：Val
Respected surgeon：Kevin
Innovative engineer：Philip
Rest of engineers：Alvin, Pei-Chi
OS：Push ideas into a more tangible, visual form as quickly as possible. It’s OK to present less-polished prototypes.
OS：A meeting is in session, they are discussing desired features for a new nasal surgery device.
Respected surgeon：We need a new kind of nasal surgery device. Do you have any ideas? (No response) It has to be easy-handled. (Gesturing for several seconds) (No response) We could also see if the new device can do something else. (hand-waved)
Innovative engineer：Oh！( standing up suddenly) (slowly turning to the audience) I should take a try！(bolting out of the room)
Respected surgeon：What’s he doing?
Rest of engineers：(Looking at each other and then speaking simultaneously) I have no idea.
(Respected surgeon continues to ask for the answer) (Still no response)
(Innovative engineers returns to the room with the prototype)
Innovative engineer：Are you thinking of something like this?
Respected surgeon：Yes, something like This！
OS：That initial crude prototype got the project rolling. If you’re used to polished, refined prototype, you may loose the opportunity. By the way, the sophisticated Surgical System which is used in thousands of operations annually today traces its origins to this initial model.
Tuesday, November 25, 2008
The Fosubry Flop
P80
lateral thing (n.) 水平思考,橫向思考(既用想像力尋求解決問題的新方法)
scissors (n.) 剪刀
triumphant (adj.) 高奏凱歌的，大獲全勝的，巨大成功的
straddle v. 分腿站立 also called the "belly roll"
eclipse
(n.) 日蝕,月蝕,
(v.) 遮住~的光,使失色,使相形見絀,使喪失重要
gradually (adj.) 逐漸地，逐步地，漸進地
stride (n./v.) 大步，一步，步態，步代，進展，進步，發展/大步走，闊步行走
twist (v.) 彎曲成形，使彎曲，使扭曲，(使)彎曲變形，扭曲變形，轉動身體，扭轉，轉動
parallel
(adj.) 平行的，極相似的，同時發生的，相應的，對應的，並行的
(n.) (尤指不同地點或時間的)極其相似的人(或情況、事件等)，相似特徵，相似特點，(地球或地圖的)緯線，緯圈
(v.) 與…相似，與…同時發生，與…媲美，比得上
leaping (n. /adj.) 跳躍 / 跳躍而行的，用於跳躍
somersault (n./v.) 滾翻，空翻，筋斗 / 做滾翻，做空翻
P81
spectator (n.) (尤其指體育比賽的)觀看者，觀眾
ripple
(n.) 波紋，細浪，漣漪，(外觀或運動)如波紋的東西，起伏的聲音，逐漸擴散的感覺
(v.) (使)如波浪般起伏，(感覺等)擴散，湧起
eventually (adv.) 最後，終於
adopted (adj.) 收養的，領養的，所選擇居住的，移居的
incredibly (adv.) 極端地，極其，令人難以置信
evolve (v.) (使)逐漸形成，逐步發展，逐漸演變，(生)(動植物等)進化，進化形成
enlightened (adj.) 開明的，有見識的，擺脫偏見的
trial
(n.) 審問，審訊，審理，審判，(對能力、品質、性質等的)試驗，試用，預賽，選拔寬，比寬，表演，令人傷腦筋的事，惹麻煩的人，考驗，試驗，試用
incredibly (adj.) 極端地，極其，令人難以置信
remain (v.) (通常不用於進行時)仍然是，保持不變，剩餘，遺留，繼續存在，仍需去做(或說、處理)，逗留，不離去
radical
(adj.) 根本的，徹底的，完全的，全新的，不同凡響的，激進的，極端的，很好，非常好
(n.) 激進分子
deceleration (n.) 減速(度)
publish
(v.) 出版，發行，(在報刊)發表，刊登，登載，(在網際網路上)發表，公佈，發表(作品)，使(作品)出版，公佈，發佈
elaborate
(adj.) 複雜的，詳盡的，精心製作的
(n.) 詳盡闡述，詳細描述，詳細制定，精心製作
P82
biomechanical (a.) 生物技術的; 生物工藝的
prove (vt.)≠disprove 證明,證實, 表現,顯示, 查驗;檢驗,
(adj.) ≠ unproven
(vi.) 證明是;原來是
verb (proved, proved) or (proved, proven especially in AmE)(HELP)英國英語中 proved 是較常見的形式
superior
(adj.) (在品質上)更好的，佔優勢，更勝一籌，(在級別、重要性或職務上)更高的 (disapproving)有優越感的，高傲的，(尤用於廣告)品質卓越的，出類拔萃的，超群的
(n.) 級別(或地位、職位)更高的人，上級，上司，(用作宗教團體領導的頭銜)
angular (adj.) (written)(人) 瘦骨嶙峋的，骨瘦如柴的，有稜角的，有尖角的
momentum (n.) 推進力，動力，氣勢，衝力，(術語)動量
rotation (n.) 旋轉，轉動，(旋轉的)一週，一圈，輪換，交替，換班，
abundantly (adv.) 十分清楚，非常明白，大量地，豐盛地，充裕地
eureka (int.) 我發現了!
mythology (n.) (統稱)神話，某文化(或社會等)的神話，虛構的事實，錯誤的觀點
stumble (v.) 絆腳，跌跌撞撞地去，蹣跚而行，(不順暢地)說，講，演奏
alley (n.) 建築群中間或後面的)小街，小巷，胡同
miserably (ad) 痛苦地;艱苦地;令人難受地, 悲慘地;可悲地, 糟糕地;少得可憐地, 極度地
moral (adj.) 道德的，道義上的，道德上的，品行端正的，有道德的，能辦別是非的，品行，道德，寓意，教益
I can’t think of a better moral for those interested in innovation.
The next time someone tells you no one’s done it that way before, or that it sounds like a crazy idea, ask them if they know the story of the Fosbury Flop.Cross-Pollinators keep an open mind. They know that success can come from the most unlikely of all directions.
lateral thing (n.) 水平思考,橫向思考(既用想像力尋求解決問題的新方法)
scissors (n.) 剪刀
triumphant (adj.) 高奏凱歌的，大獲全勝的，巨大成功的
straddle v. 分腿站立 also called the "belly roll"
eclipse
(n.) 日蝕,月蝕,
(v.) 遮住~的光,使失色,使相形見絀,使喪失重要
gradually (adj.) 逐漸地，逐步地，漸進地
stride (n./v.) 大步，一步，步態，步代，進展，進步，發展/大步走，闊步行走
twist (v.) 彎曲成形，使彎曲，使扭曲，(使)彎曲變形，扭曲變形，轉動身體，扭轉，轉動
parallel
(adj.) 平行的，極相似的，同時發生的，相應的，對應的，並行的
(n.) (尤指不同地點或時間的)極其相似的人(或情況、事件等)，相似特徵，相似特點，(地球或地圖的)緯線，緯圈
(v.) 與…相似，與…同時發生，與…媲美，比得上
leaping (n. /adj.) 跳躍 / 跳躍而行的，用於跳躍
somersault (n./v.) 滾翻，空翻，筋斗 / 做滾翻，做空翻
P81
spectator (n.) (尤其指體育比賽的)觀看者，觀眾
ripple
(n.) 波紋，細浪，漣漪，(外觀或運動)如波紋的東西，起伏的聲音，逐漸擴散的感覺
(v.) (使)如波浪般起伏，(感覺等)擴散，湧起
eventually (adv.) 最後，終於
adopted (adj.) 收養的，領養的，所選擇居住的，移居的
incredibly (adv.) 極端地，極其，令人難以置信
evolve (v.) (使)逐漸形成，逐步發展，逐漸演變，(生)(動植物等)進化，進化形成
enlightened (adj.) 開明的，有見識的，擺脫偏見的
trial
(n.) 審問，審訊，審理，審判，(對能力、品質、性質等的)試驗，試用，預賽，選拔寬，比寬，表演，令人傷腦筋的事，惹麻煩的人，考驗，試驗，試用
incredibly (adj.) 極端地，極其，令人難以置信
remain (v.) (通常不用於進行時)仍然是，保持不變，剩餘，遺留，繼續存在，仍需去做(或說、處理)，逗留，不離去
radical
(adj.) 根本的，徹底的，完全的，全新的，不同凡響的，激進的，極端的，很好，非常好
(n.) 激進分子
deceleration (n.) 減速(度)
publish
(v.) 出版，發行，(在報刊)發表，刊登，登載，(在網際網路上)發表，公佈，發表(作品)，使(作品)出版，公佈，發佈
elaborate
(adj.) 複雜的，詳盡的，精心製作的
(n.) 詳盡闡述，詳細描述，詳細制定，精心製作
P82
biomechanical (a.) 生物技術的; 生物工藝的
prove (vt.)≠disprove 證明,證實, 表現,顯示, 查驗;檢驗,
(adj.) ≠ unproven
(vi.) 證明是;原來是
verb (proved, proved) or (proved, proven especially in AmE)(HELP)英國英語中 proved 是較常見的形式
superior
(adj.) (在品質上)更好的，佔優勢，更勝一籌，(在級別、重要性或職務上)更高的 (disapproving)有優越感的，高傲的，(尤用於廣告)品質卓越的，出類拔萃的，超群的
(n.) 級別(或地位、職位)更高的人，上級，上司，(用作宗教團體領導的頭銜)
angular (adj.) (written)(人) 瘦骨嶙峋的，骨瘦如柴的，有稜角的，有尖角的
momentum (n.) 推進力，動力，氣勢，衝力，(術語)動量
rotation (n.) 旋轉，轉動，(旋轉的)一週，一圈，輪換，交替，換班，
abundantly (adv.) 十分清楚，非常明白，大量地，豐盛地，充裕地
eureka (int.) 我發現了!
mythology (n.) (統稱)神話，某文化(或社會等)的神話，虛構的事實，錯誤的觀點
stumble (v.) 絆腳，跌跌撞撞地去，蹣跚而行，(不順暢地)說，講，演奏
alley (n.) 建築群中間或後面的)小街，小巷，胡同
miserably (ad) 痛苦地;艱苦地;令人難受地, 悲慘地;可悲地, 糟糕地;少得可憐地, 極度地
moral (adj.) 道德的，道義上的，道德上的，品行端正的，有道德的，能辦別是非的，品行，道德，寓意，教益
I can’t think of a better moral for those interested in innovation.
The next time someone tells you no one’s done it that way before, or that it sounds like a crazy idea, ask them if they know the story of the Fosbury Flop.Cross-Pollinators keep an open mind. They know that success can come from the most unlikely of all directions.
Group A-3 - Reverse Mentoring
Vocabulary Bank
Reverse Mentoring
1. flourish v. 強盛、有力
2. Mentoring a. 顧問、指導
3.protages n.被保護者
p.86
1.inspirite v.鼓舞
2.folks n.人們(可用作稱呼)
3.humility n.謙卑
4.navigating n.導航(引導)
5.seeking out ph.找出
6.formalized v.使形式化
7.strategy n.策略
8.mainstream n.主流
9.enthusiasm n.熱心
10.devotion n.熱愛
11.motivated a.有機動性的、積極的
P.
1.exclusive n.獨佔、獨有的
2.show up ph.出席
3.embraced vt.被抓住
4.glean vt.蒐集
The Gift of Giving
1.intuitive a.直覺的
2.karma n.命運
3.crowd n.人群
4.sincere a.衷心的
5.bracelet n.手鐲
p.8
1.brand n.品牌、商標
2.aircraft n.航空
3.toss v.拋
p.
1.automotive a.自動推進的
2.extraordinary a.特別的、使人驚奇的
3.pivotal a.重要的
4.slogan n.口號、標語
5.vehicle n.傳播媒介
Emulating Nature
1.serendipity n.意外發現的東西
2.bumblebee n.大黃蜂
3.bulky a.笨重的
4.tiny a.微小的
5.fragile a.微細的
6.comprehend vt.理解
7.unsung a.埋沒的
8.Anthropologist n.人類學者
9.voracious a.貪婪的
Having Picture helps you to find vocabulary easyly.
Monday, November 24, 2008
Phrase Sharing
1.
Breaking down seemingly …to the point where ─lo and behold ─you’ve genetated … (p.57)
Lo and behold, SMS’s popularity built like a wave, … (p.64)
Lo and behold or lo is used to emphasize a surprising event that is about to be mentioned, or to emphasize in a humorous way that something is not surprising at all, like “See!” and “Look!”
2.
We found a gentlemen …and picked his brain. (p.60)
If you pick someone's brains, you ask them to help you with a problem because they know more about the subject than you.
Breaking down seemingly …to the point where ─lo and behold ─you’ve genetated … (p.57)
Lo and behold, SMS’s popularity built like a wave, … (p.64)
Lo and behold or lo is used to emphasize a surprising event that is about to be mentioned, or to emphasize in a humorous way that something is not surprising at all, like “See!” and “Look!”
2.
We found a gentlemen …and picked his brain. (p.60)
If you pick someone's brains, you ask them to help you with a problem because they know more about the subject than you.
Saturday, November 22, 2008
Phrase sharing :
1. Battle-hardened ...... about the pros and cons of a prospective idea.
It's an abbreviation of the Latin phrase pro et contra which means 'for and against'.
2. Here's an ...... that may have a familiar ring.
If something has a familiar ring, you believe that you have heard it before
tbc. XD
1. Battle-hardened ...... about the pros and cons of a prospective idea.
It's an abbreviation of the Latin phrase pro et contra which means 'for and against'.
2. Here's an ...... that may have a familiar ring.
If something has a familiar ring, you believe that you have heard it before
tbc. XD
Friday, November 21, 2008
Concept of the Experimenter
Something I like about the Experimenter is you keep trying and you don't stop until you arrive at something. This is the kind of spirit the experimenter should have. The experimenter is willing to try anything, use any kind of means and tools to achieve the purpose. They do that by making prototypes. There are several ways to approach this prototype making. Prototypes come in different forms and sizes, some can be as light as a piece of paper (LCD TV), some can be as dramatic as a short film (BMW), still some can be as experimental as inviting others to participate in the creative process (nondripping lolly pops).
To be continued...
To be continued...
Thursday, November 20, 2008
Experimenters of IDEO
Note of 2008.11.20
page.43
"At IDEO, we think it’s someone who makes ideas tangible – dashing off sketches, cobbling together creation of duct tape and foam core, shooting quick videos to give personality and shape to a new service concept.”
“Experimenting in our world typically means prototyping, and prototyping is central to the IDEO too set, as essential as a hammer is for a carpenter.”
“First, you can prototype just about everything.”
“One of IDEO’s market-savvy Experimenters reminded us that a dry, colorless document seldom goes beyond its initial recipient, whereas a lively piece of digital content can go “viral” as it spreads like wildfire.”
page.43
"At IDEO, we think it’s someone who makes ideas tangible – dashing off sketches, cobbling together creation of duct tape and foam core, shooting quick videos to give personality and shape to a new service concept.”
“Experimenting in our world typically means prototyping, and prototyping is central to the IDEO too set, as essential as a hammer is for a carpenter.”
“First, you can prototype just about everything.”
“One of IDEO’s market-savvy Experimenters reminded us that a dry, colorless document seldom goes beyond its initial recipient, whereas a lively piece of digital content can go “viral” as it spreads like wildfire.”
Edison & WD-40
Note of 2008.11.20
page.42
“I have not failed. I have merely found ten thousand ways that won’t work” -THOMAS EDISON
"The Experimenter may be the most classic role an innovator plays.”
“Great inventers come to mind when we think of experimenters, men like da Vinci and Thomas Edison. But when it comes to innovation, Experimenters don’t need to be geniuses. What Experimenters share is a passion for hard work, a curious mind and an openness to serendipity. Like Edison (and other inventors), they strive for inspiration but never shy away from perspiration.”
“Few people stop to consider where the name for the ubiquitous spray lubricant WD-40 came from, but it refers to the thirty-nine failed experiments in coming up with the perfect water-displacement formula before the company finally achieved success.
page.42
“I have not failed. I have merely found ten thousand ways that won’t work” -THOMAS EDISON
"The Experimenter may be the most classic role an innovator plays.”
“Great inventers come to mind when we think of experimenters, men like da Vinci and Thomas Edison. But when it comes to innovation, Experimenters don’t need to be geniuses. What Experimenters share is a passion for hard work, a curious mind and an openness to serendipity. Like Edison (and other inventors), they strive for inspiration but never shy away from perspiration.”
“Few people stop to consider where the name for the ubiquitous spray lubricant WD-40 came from, but it refers to the thirty-nine failed experiments in coming up with the perfect water-displacement formula before the company finally achieved success.
Wednesday, November 19, 2008
Phrase Learning #2
- page.17
With a vary solid grounding in sth.
在某方面有堅實的背景
Example:
Anthropologist usually start with a very solid grounding in the social sciences. (Cognitive psychology, linguistics, anthropology.)
With a vary solid grounding in sth.
在某方面有堅實的背景
Example:
Anthropologist usually start with a very solid grounding in the social sciences. (Cognitive psychology, linguistics, anthropology.)
Phrase Learning #1
- page.19
Come around 180 degrees on sth.
對某事完全改觀
Example:
After joining Toastmasters Club, I have come around 180 degrees on English learning.
Come around 180 degrees on sth.
對某事完全改觀
Example:
After joining Toastmasters Club, I have come around 180 degrees on English learning.
Tuesday, November 18, 2008
First Look
Note of 2008.11.17
page.33-34
Most customers are pretty good at comparing your current offering with their current needs, and they’re all in favor of something a little faster, cheaper, or easier to use. But they’re not so good at helping you plan for new-to-the-world services, and they won’t give you any clues to creating new business models.
There are just too many unknowns. Customers usually can’t tell you how to create disruptive innovations.
But spend a day with them and watch what happens. Then you may actually start to get somewhere. If you’re interested in making something new and better, you’ve got to watch people struggle and stumble.
page.33-34
Most customers are pretty good at comparing your current offering with their current needs, and they’re all in favor of something a little faster, cheaper, or easier to use. But they’re not so good at helping you plan for new-to-the-world services, and they won’t give you any clues to creating new business models.
There are just too many unknowns. Customers usually can’t tell you how to create disruptive innovations.
But spend a day with them and watch what happens. Then you may actually start to get somewhere. If you’re interested in making something new and better, you’ve got to watch people struggle and stumble.
Instant Observations
Note of 2008.11.17
page.31-32
Even the most gifted Anthropologist sometimes lack the time or resources to do intensive observation.
At IDEO we believe in the quick provocation and information value of magazines and new books.
They’re not hidden away in some be-on-your-best-behavior style corporate library. They’re placed in a big open room that’s near one of the busiest thoroughfares in the firm.
We believe that simply flipping through new magazines is a serious and productive practice for any organization interested in innovation.
page.31-32
Even the most gifted Anthropologist sometimes lack the time or resources to do intensive observation.
At IDEO we believe in the quick provocation and information value of magazines and new books.
They’re not hidden away in some be-on-your-best-behavior style corporate library. They’re placed in a big open room that’s near one of the busiest thoroughfares in the firm.
We believe that simply flipping through new magazines is a serious and productive practice for any organization interested in innovation.
FIXED OPPORTUNITIES
Note of 2008.11.17
page.23-25
At IDEO, we week out these human touches in the field, these grassroots efforts by people to soften the sharp corners of the world, to offer a hand to help people along. They’re signs that a product or services is incomplete. But they’re also opportunities for future innovations.
Give it your serious attention and you’ll have taken an important first step toward sensing through edges of many current offerings. You’ll have a better understanding of why some products – or even a whole category – is crying out for improvement.
page.23-25
At IDEO, we week out these human touches in the field, these grassroots efforts by people to soften the sharp corners of the world, to offer a hand to help people along. They’re signs that a product or services is incomplete. But they’re also opportunities for future innovations.
Give it your serious attention and you’ll have taken an important first step toward sensing through edges of many current offerings. You’ll have a better understanding of why some products – or even a whole category – is crying out for improvement.
Thursday, November 13, 2008
Brainstorming
Here comes a question for everyone.
A Teacher gives a pressure measuring device to a little boy,Leo, and asks him, " how will you measure the height of the church in front of you?" If you are Leo, what is your answer? You only have 5 sec. to think about it.
Use your imagination and you will see.
A Teacher gives a pressure measuring device to a little boy,Leo, and asks him, " how will you measure the height of the church in front of you?" If you are Leo, what is your answer? You only have 5 sec. to think about it.
Use your imagination and you will see.
Travel Imagination
The author of the book takes an anthropologist, whose name is Margaret Mead, for example.
She said “You have to put aside your experience and preconceived notions. You have to drop your skepticism and tap into a childlike curiosity and open-mindedness.”
As Allen mentioned earlier before, I honestly agree with this idea. It reminds me that once I saw a new in the entertainment category of newspaper. An artist uses some disposed boiling balls as flower vases. Those re-used vases are strong and environmental friendly. In generally speaking, those balls should be used in the court or be thought as trash while damaged; however, the artist uses her imagination to turn those useless boiling balls into different style of vases. The point is how we travel our imagination and break through those limitations that already exist in our brain.
She said “You have to put aside your experience and preconceived notions. You have to drop your skepticism and tap into a childlike curiosity and open-mindedness.”
As Allen mentioned earlier before, I honestly agree with this idea. It reminds me that once I saw a new in the entertainment category of newspaper. An artist uses some disposed boiling balls as flower vases. Those re-used vases are strong and environmental friendly. In generally speaking, those balls should be used in the court or be thought as trash while damaged; however, the artist uses her imagination to turn those useless boiling balls into different style of vases. The point is how we travel our imagination and break through those limitations that already exist in our brain.
Human Extremes
Note of 2008.11.13
page.23-25
Anthropologists have a knack for not falling into routines. There's a freshness to how they collect observations and dig up new insights.
Human factors v.s. Extreme HF
You've probably heard of "human factors(人因)", a technical term for the social science of observing people to gain an edge. But the term can be misleading, as it sounds slightly passive or academic. Human factors enthusiasts are highly proactive. They seek out the touch points of a situation - the key opportunities that have been overlooked or misunderstood.
Extreme HF - short for "extreme human factors" which an IDEOer Roshi Gvechi opted for a more radical technique. She use this method to observe peoples in a busy hospital and try to improving a patient's experience.
to be continued ...
page.23-25
Anthropologists have a knack for not falling into routines. There's a freshness to how they collect observations and dig up new insights.
Human factors v.s. Extreme HF
You've probably heard of "human factors(人因)", a technical term for the social science of observing people to gain an edge. But the term can be misleading, as it sounds slightly passive or academic. Human factors enthusiasts are highly proactive. They seek out the touch points of a situation - the key opportunities that have been overlooked or misunderstood.
Extreme HF - short for "extreme human factors" which an IDEOer Roshi Gvechi opted for a more radical technique. She use this method to observe peoples in a busy hospital and try to improving a patient's experience.
to be continued ...
Phrase-1
Note of 2008.11.11
page.43-44
In Paragraph 6 of introduction for Experimenter, some phrases or words I’d like to share with you are as follows:
1. We wrote up a standard document and got nowhere.
2. Although we had never used a video in this context before, everyone was game to give it a try.
3. The low-cost experiment paid off, …
“Get nowhere” means that you are not achieving anything or having any success.
“Game” in here means that you are willing to do something new, unusual, or risky.
“Pay off” in here means that it is successful or profitable after a period of time.
page.43-44
In Paragraph 6 of introduction for Experimenter, some phrases or words I’d like to share with you are as follows:
1. We wrote up a standard document and got nowhere.
2. Although we had never used a video in this context before, everyone was game to give it a try.
3. The low-cost experiment paid off, …
“Get nowhere” means that you are not achieving anything or having any success.
“Game” in here means that you are willing to do something new, unusual, or risky.
“Pay off” in here means that it is successful or profitable after a period of time.
Wednesday, November 12, 2008
About Fieldwork (田野工作/調查)
Note of 2008.11.12
page.19-20
"You had to be there, you had to observe firsthand."; "The way to do fieldwork is never to come up for air until it is all over"
By Margaret Mead, anthropologist.
For observe the behavior of consumers, IDEO develop dozens of tools for Anthropologist and organized into the four categories of "Ask", "Watch", "Learn", and "Try."
When they go out in the field for inspiration, they try to observe with fresh eyes. Adopting a Zen-like "beginner's mind" is easier said than done, of course. But doing so makes a world difference in gathering fresh observation.
"Discovery consists of seeing what everyone else has seen and thinking what no one has thought" By Albert von Szent-Gyorgyi
"But seeing with fresh eyes may be one of the hardest parts of the innovation process. You have to put aside your experience and preconceived notions. You have to drop your skepticism and tap into a childlike curiosity and open-mindedness. Without that sense of wonder and discovery, you're likely to be blind to the opportunities right before your eyes."
page.19-20
"You had to be there, you had to observe firsthand."; "The way to do fieldwork is never to come up for air until it is all over"
By Margaret Mead, anthropologist.
For observe the behavior of consumers, IDEO develop dozens of tools for Anthropologist and organized into the four categories of "Ask", "Watch", "Learn", and "Try."
When they go out in the field for inspiration, they try to observe with fresh eyes. Adopting a Zen-like "beginner's mind" is easier said than done, of course. But doing so makes a world difference in gathering fresh observation.
"Discovery consists of seeing what everyone else has seen and thinking what no one has thought" By Albert von Szent-Gyorgyi
"But seeing with fresh eyes may be one of the hardest parts of the innovation process. You have to put aside your experience and preconceived notions. You have to drop your skepticism and tap into a childlike curiosity and open-mindedness. Without that sense of wonder and discovery, you're likely to be blind to the opportunities right before your eyes."
Tuesday, November 11, 2008
Characteristics of Anthropologist
Note of 2008.11.11
page.17-19
In observation of the author, the Anthropologist has 6 characteristics:
(1) Anthropologists practice the Zen principle of "beginner's mind."
(2) Anthropologists embrace human behavior with all its surprises.
(3) Anthropologists draw inferences by listening to their intuition.
(4) Anthropologists seek out epiphanies through a sense of "Vuja De."
(5) Anthropologists keep "bug lists" or "idea wallets."
(6) Anthropologists are willing to search for clues in the trash bin.
page.17-19
In observation of the author, the Anthropologist has 6 characteristics:
(1) Anthropologists practice the Zen principle of "beginner's mind."
(2) Anthropologists embrace human behavior with all its surprises.
(3) Anthropologists draw inferences by listening to their intuition.
(4) Anthropologists seek out epiphanies through a sense of "Vuja De."
(5) Anthropologists keep "bug lists" or "idea wallets."
(6) Anthropologists are willing to search for clues in the trash bin.
Monday, November 10, 2008
Find the right question!!
Note of 2008.11.10
page.16
"The real act of discovery consists not in finding new lands, but in seeing with new eyes" - MARCEL PROUST
In the beginning of this chapter, the author said if he could choose just one persona, it would be the Anthropologist. This maybe one the reasons why I chose this persona.
I was impressed by the lines of the movie,"I, Robot"(機械公敵)
The leading role, Will Smith tried to find out who killed Dr.Lanning, but he had always stopped by a device left by the Dr.Lanning. It said: "Please ask the right question!!"
Yes, ask the right question. This is more important than solving the question itself.
That is the value of Anthropologist! Maybe other personas have great abilities to solve the problem, but the key-point is, "Where is the right question?"
page.16
"The real act of discovery consists not in finding new lands, but in seeing with new eyes" - MARCEL PROUST
In the beginning of this chapter, the author said if he could choose just one persona, it would be the Anthropologist. This maybe one the reasons why I chose this persona.
I was impressed by the lines of the movie,"I, Robot"(機械公敵)
The leading role, Will Smith tried to find out who killed Dr.Lanning, but he had always stopped by a device left by the Dr.Lanning. It said: "Please ask the right question!!"
Yes, ask the right question. This is more important than solving the question itself.
That is the value of Anthropologist! Maybe other personas have great abilities to solve the problem, but the key-point is, "Where is the right question?"
Sunday, November 9, 2008
精選原文書研讀活動說明
計畫變更考量：
由於本次活動是讀書會第一次嘗試採用原文書作為研讀教材，雖然該教材經過企劃者評定屬於比較容易閱讀的書籍，但是在考量到時間和精力的情況下，原企劃內容將適當地予以變更。
主題選擇：
為了使活動進行更有彈性，將由原書中的三大類型角色(學習型角色、組織型角色以及建造型角色)中，選擇第一類學習型角色進行試驗性的研讀。
研讀時程表：
第1週(2008/11/19) 人類學家 (以體驗為主要技能的人)
第2週(2008/11/26) 實驗家 (將體驗需求變成實體原型的人)
第3週(2008/12/03) 異花授粉者 (交流不同領域優缺點的人)
第4週(2008/12/10) 重點回顧及實例分享
分組方式：
共分為三組，每組由所有參加人員從上述三種角色中選擇您偏好的選項來分配，各組有一位組長負責協調和控制進度。
組長應掌握的重點：
1) 帶領所有人互動 (盡量讓每個人都能說到話)
2) 書中重點整理 (觀念、佳句、文法或生字等)
3) 延伸議題補充 (書中談到的人事物或不錯的點子)
4) 在現實中可以看到的案例 (例如身旁是否有這樣的角色)
5) 即席的交流問答
各組報告期間須配合的建議事項：
請各組組長及組員擬定5~10個問題，請所有人事先寫好，活動當天可以用來當作彼此交流的參考，問題的設計可參考下列說明。(以10題為例)
(1) 前5個問題: 屬於一般性的問題(不用看書即可回答)，重點在於了解其他人對於該角色的定義以及認定，另外可詢問是否有過類似的經驗。
(2) 後5個問題: 屬於討論性的問題(要看書才能回答)，就書中的觀點或內容發表看法，從回顧書中的內容再次加深印象。
BLOG的部份：
本次活動的參加人員，請回覆您的Email帳號(公司或外部皆可)。我們已經準備好一個針對本次活動專用的BLOG，提供大家一個練習寫作的地方，在回覆我們所寄出的共筆邀請函之後，您就可以上BLOG貼文章，建議內容如下。
(1) 配合進度的讀書摘要。例如，抄下一段不錯的句子，再寫出您對這個觀點的想法以及可以討論的地方。
(2) 個人的閱讀心得。
(3) 針對指定問題的回答內容
(4) 補充內容及相關資訊分享
由於本次活動是讀書會第一次嘗試採用原文書作為研讀教材，雖然該教材經過企劃者評定屬於比較容易閱讀的書籍，但是在考量到時間和精力的情況下，原企劃內容將適當地予以變更。
主題選擇：
為了使活動進行更有彈性，將由原書中的三大類型角色(學習型角色、組織型角色以及建造型角色)中，選擇第一類學習型角色進行試驗性的研讀。
研讀時程表：
第1週(2008/11/19) 人類學家 (以體驗為主要技能的人)
第2週(2008/11/26) 實驗家 (將體驗需求變成實體原型的人)
第3週(2008/12/03) 異花授粉者 (交流不同領域優缺點的人)
第4週(2008/12/10) 重點回顧及實例分享
分組方式：
共分為三組，每組由所有參加人員從上述三種角色中選擇您偏好的選項來分配，各組有一位組長負責協調和控制進度。
組長應掌握的重點：
1) 帶領所有人互動 (盡量讓每個人都能說到話)
2) 書中重點整理 (觀念、佳句、文法或生字等)
3) 延伸議題補充 (書中談到的人事物或不錯的點子)
4) 在現實中可以看到的案例 (例如身旁是否有這樣的角色)
5) 即席的交流問答
各組報告期間須配合的建議事項：
請各組組長及組員擬定5~10個問題，請所有人事先寫好，活動當天可以用來當作彼此交流的參考，問題的設計可參考下列說明。(以10題為例)
(1) 前5個問題: 屬於一般性的問題(不用看書即可回答)，重點在於了解其他人對於該角色的定義以及認定，另外可詢問是否有過類似的經驗。
(2) 後5個問題: 屬於討論性的問題(要看書才能回答)，就書中的觀點或內容發表看法，從回顧書中的內容再次加深印象。
BLOG的部份：
本次活動的參加人員，請回覆您的Email帳號(公司或外部皆可)。我們已經準備好一個針對本次活動專用的BLOG，提供大家一個練習寫作的地方，在回覆我們所寄出的共筆邀請函之後，您就可以上BLOG貼文章，建議內容如下。
(1) 配合進度的讀書摘要。例如，抄下一段不錯的句子，再寫出您對這個觀點的想法以及可以討論的地方。
(2) 個人的閱讀心得。
(3) 針對指定問題的回答內容
(4) 補充內容及相關資訊分享
Tuesday, November 4, 2008
中文版內容簡介
決定未來的10種人，並不見得是最有能力的人。因為每一種角色，都有自己的槓桿、自己的工具、自己的技能，和自己的觀點。如果有人把能量、智慧，和適當的槓桿結合起來，他們就能發揮驚人的力量。
這決定未來的10種人分別是：觀察人類行為的「人類學家」、不斷地把新構想製成原型的「實驗家」、探索其他產業和文化的「異花授粉者」、克服障礙的「跨欄運動員」、把各式各樣的團體匯集起來的「共同合作人」、激發才氣和創造力的「導演」、設計出消費體驗的「體驗建築師」、打造舞台，把實體環境轉化成影響成員行為和態度的「舞台設計師」、透過生動故事和大家溝通的「說故事的人」，以及不只是服務客戶還會照顧客戶的「看護人」。
這是一本談人的書，更具體地說，本書所要討論的是在創業前線上，實際擔任執行工作的無名英雄，以及夜以繼日，不斷創新的個人和團隊──亦即人所能扮演的角色，以及他們為什麼將決定未來。
《經濟學人》宣稱：「創新是現代經濟最重要的單一因素。」本書作者係世界首屈一指的創意實業家，也是一個宣揚創意主張的傳道者。由他所勾畫出的「決定未來的10種人」所組成的夢幻團隊，不僅將改變各大產業的規畫藍圖，在這些人將創意做最最極致的發揮的同時，也將激勵讀者，讓自己身處決定未來的10種人的行列。
註: 以上內容，皆取自該書籍的介紹
作者簡介
湯姆．凱利 Tom Kelley
IDEO總經理。IDEO是全球頂尖的設計諮詢公司，以產品發展及創新見長。湯姆和IDEO創辦人──也是他的哥哥大衛．凱利（David Kelley）聯手經營，他們從只有二十名設計師的小公司做起，一路成長到擁有三百名員工的超人氣企業。作為一位知名的演講人，湯姆指導眾多的企業聽眾運用創新來改造企業的文化和策略思維。現居住於矽谷。曾著有暢銷書《IDEA物語》(The Art of Innovation)。
這決定未來的10種人分別是：觀察人類行為的「人類學家」、不斷地把新構想製成原型的「實驗家」、探索其他產業和文化的「異花授粉者」、克服障礙的「跨欄運動員」、把各式各樣的團體匯集起來的「共同合作人」、激發才氣和創造力的「導演」、設計出消費體驗的「體驗建築師」、打造舞台，把實體環境轉化成影響成員行為和態度的「舞台設計師」、透過生動故事和大家溝通的「說故事的人」，以及不只是服務客戶還會照顧客戶的「看護人」。
這是一本談人的書，更具體地說，本書所要討論的是在創業前線上，實際擔任執行工作的無名英雄，以及夜以繼日，不斷創新的個人和團隊──亦即人所能扮演的角色，以及他們為什麼將決定未來。
《經濟學人》宣稱：「創新是現代經濟最重要的單一因素。」本書作者係世界首屈一指的創意實業家，也是一個宣揚創意主張的傳道者。由他所勾畫出的「決定未來的10種人」所組成的夢幻團隊，不僅將改變各大產業的規畫藍圖，在這些人將創意做最最極致的發揮的同時，也將激勵讀者，讓自己身處決定未來的10種人的行列。
註: 以上內容，皆取自該書籍的介紹
作者簡介
湯姆．凱利 Tom Kelley
IDEO總經理。IDEO是全球頂尖的設計諮詢公司，以產品發展及創新見長。湯姆和IDEO創辦人──也是他的哥哥大衛．凱利（David Kelley）聯手經營，他們從只有二十名設計師的小公司做起，一路成長到擁有三百名員工的超人氣企業。作為一位知名的演講人，湯姆指導眾多的企業聽眾運用創新來改造企業的文化和策略思維。現居住於矽谷。曾著有暢銷書《IDEA物語》(The Art of Innovation)。
BLOG共筆撰寫注意事項
本次活動的參加人員，請回覆您的Email帳號(公司或外部皆可)。我們已經準備好一個針對本次活動專用的BLOG，提供大家一個練習寫作的地方，在回覆我們所寄出的共筆邀請函之後，您就可以上BLOG貼文章，建議內容如下:
(1) 配合進度的讀書摘要。例如，抄下一段不錯的句子，再寫出您對這個觀點的想法以及可以討論的地方。
(2) 個人的閱讀心得。
(3) 針對指定問題的回答內容
(4) 補充內容及相關資訊分享
特別注意:
1) 請儘量以英文來撰寫文章。
2) 張貼內容，儘量用完整的句子來表示。
3) 張貼文章時，請使用預設的標籤來發佈
(例如 Group A-1: 人類學家)
(1) 配合進度的讀書摘要。例如，抄下一段不錯的句子，再寫出您對這個觀點的想法以及可以討論的地方。
(2) 個人的閱讀心得。
(3) 針對指定問題的回答內容
(4) 補充內容及相關資訊分享
特別注意:
1) 請儘量以英文來撰寫文章。
2) 張貼內容，儘量用完整的句子來表示。
3) 張貼文章時，請使用預設的標籤來發佈
(例如 Group A-1: 人類學家)
透過生動故事和大家溝通的「說故事的人」 / Storyteller
The Storyteller builds both internal morale and external awareness through compelling narratives that communicate a fundamental human value or reinforce a specific cultural trait. Companies from Dell to Starbucks have lots of corporate legends that support their brands and build camaraderie within their teams. Medtronic, celebrated for its product innovation and consistently high growth, reinforces its culture with straight-from-the-heart storytelling from patients' firsthand narratives of how the products changed—or even saved—their lives.
不只是服務客戶還會照顧客戶的「看護人」 / Caregiver
The Caregiver builds on the metaphor of a health care professional to deliver customer care in a manner that goes beyond mere service. Good Caregivers anticipate customer needs and are ready to look after them. When you see a service that's really in demand, there's usually a Caregiver at the heart of it. A Manhattan wine shop that teaches its customers how to enjoy the pleasures of wine without ever talking down to them is demonstrating the Caregiver role—while earning a solid profit at the same time.
打造舞台，把實體環境轉化成影響成員行為和態度的「舞台設計師」 / Set Designer
The Set Designer creates a stage on which innovation team members can do their best work, transforming physical environments into powerful tools to influence behavior and attitude. Companies like Pixar and Industrial Light & Magic recognize that the right office environments can help nourish and sustain a creative culture. When a business team doubles its usable output after reinventing its space and a sports team discovers a renewed winning ability in a brand-new stadium, they are demonstrating the value of the Set Designer. Organizations that tap into the power of the Set Designer sometimes discover remarkable performance improvements that make all the space changes worthwhile.
設計出消費體驗的「體驗建築師」 / Experience Architect
The Experience Architect designs compelling experiences that go beyond mere functionality to connect at a deeper level with customers' latent or expressed needs. When an ice cream shop turns the preparation of a frozen dessert into a fun, dramatic performance, it is designing a successful new customer experience. The premium prices and marketing buzz that follow are rewards associated with playing the role of the Experience Architect.
激發才氣和創造力的「導演」 / Director
The Director not only gathers together a talented cast and crew but also helps to spark their creative talents. When a creative Mattel executive assembles an ad hoc team and dubs them "Platypus," launching a novel process that creates a $100 million toy platform in three months, she is a role model for Directors everywhere. Her story is told in Chapter 6.
把各式各樣的團體匯集起來的「共同合作人」 / Collaborator
The Collaborator helps bring eclectic groups together, and often leads from the middle of the pack to create new combinations and multidisciplinary solutions. When a customer-service manager wins over a skeptical corporate buyer to the idea of brainstorming new forms of cooperation, and the resulting new program doubles their sales, he's playing the role of a very successful Collaborator.
克服障礙的「跨欄運動員」 / Hurdler
The Hurdler knows the path to innovation is strewn with obstacles and develops a knack for overcoming or outsmarting those roadblocks. When the 3M worker who invented Scotch tape decades ago had his idea initially rejected, he refused to give up. Staying within his $100 authorization limit, he signed a series of $99 purchase orders to pay for critical equipment needed to produce the first batch. His perseverance paid off, and 3M has reaped billions of dollars in cumulative profits because an energetic Hurdler was willing to bend the rules.
探索其他產業和文化的「異花授粉者」 / Cross-Pollinator
The Cross-Pollinator explores other industries and cultures, then translates those findings and revelations to fit the unique needs of your enterprise. When an open-minded Japanese businesswoman travels 5,000 miles to find inspiration for a new brand, she finds a concept an ocean away that sparks a billion-dollar retail empire, and demonstrates the leverage of a Cross-Pollinator. You'll hear her story in Chapter 3.
不斷地把新構想製成原型的「實驗家」 / Experimenter
The Experimenter prototypes new ideas continuously, learning by a process of enlightened trial and error. The Experimenter takes calculated risks to achieve success through a state of "experimentation as implementation." When BMW bypassed all its traditional advertising channels and created theater-quality short films for bmwfilms.com, no one knew whether the experiment would succeed. Their runaway success, which underscores the rewards that flow to Experimenters, is detailed in Chapter 2.
觀察人類行為的「人類學家」 / Anthropologist
The Anthropologist brings new learning and insights into the organization by observing human behavior and developing a deep understanding of how people interact physically and emotionally with products, services, and spaces. When an IDEO human-factors person camps out in a hospital room for forty-eight hours with an elderly patient undergoing surgery—as described in Chapter i—she is living the life of the Anthropologist and helping to develop new health care services.
Monday, November 3, 2008
Subscribe to:
Comments (Atom)
