設計出消費體驗的「體驗建築師」 / Experience Architect

The Experience Architect designs compelling experiences that go beyond mere functionality to connect at a deeper level with customers' latent or expressed needs. When an ice cream shop turns the preparation of a frozen dessert into a fun, dramatic per­formance, it is designing a successful new customer experience. The premium prices and marketing buzz that follow are rewards associated with playing the role of the Experience Architect.