Wednesday, November 26, 2008

Prototyping Can Be Any Way

Scripted by Pei-Chi
Cast
OS – Val
IDEO #1 – Alvin
Dr. Cheng - Kevin
IDEO #2 – Philip
IDEO #3 – Pei-Chi

OS: you can prototype just about anything.

OS: A hospital manager visited IDEO for a consultation.

IDEO #1: “Good afternoon, Dr. Cheng.” (shake hands with Dr.) “What can we do for you?”

Dr. Cheng: “Our two departments, maternity ward and postpartum, don’t seem to coordinate with each other. Could you improve it?”

IDEO #1: “We’ll try our best.”

OS: Dr. Cheng leaves the office.

IDEO #2: “We’re not mothers. How can we know the problem?”

IDEO #3: “Maybe we could interview mothers in the hospital?”

IDEO #1: “it’d take a long time and inefficient.”

IDEO #2 (with an exciting face): “We can experience the feeling of a Mom by going undercover! Pei-Chi pretends a mother lying on a gurney, and Alvin pretends a father next to her. Then you’ll be passed from maternity ward and postpartum without anyone knowing this experiment.”

IDEO #3: “It may be a good idea! Let’s try it!”

OS: If the problem solvers can go through the process by actual simulation─feeling, seeing and thinking onsite ─ that may be worth a thousand interviews.

No comments: