Note of 2008.11.17
page.31-32
Even the most gifted Anthropologist sometimes lack the time or resources to do intensive observation.
At IDEO we believe in the quick provocation and information value of magazines and new books.
They’re not hidden away in some be-on-your-best-behavior style corporate library. They’re placed in a big open room that’s near one of the busiest thoroughfares in the firm.
We believe that simply flipping through new magazines is a serious and productive practice for any organization interested in innovation.
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