FIXED OPPORTUNITIES

Note of 2008.11.17
page.23-25


At IDEO, we week out these human touches in the field, these grassroots efforts by people to soften the sharp corners of the world, to offer a hand to help people along. They’re signs that a product or services is incomplete. But they’re also opportunities for future innovations.

Give it your serious attention and you’ll have taken an important first step toward sensing through edges of many current offerings. You’ll have a better understanding of why some products – or even a whole category – is crying out for improvement.