不斷地把新構想製成原型的「實驗家」 / Experimenter

The Experimenter prototypes new ideas continuously, learning by a process of enlightened trial and error. The Experimenter takes calculated risks to achieve success through a state of "experimentation as implementation." When BMW bypassed all its traditional advertising channels and created theater-quality short films for bmwfilms.com, no one knew whether the experiment would succeed. Their runaway success, which underscores the rewards that flow to Experimenters, is detailed in Chapter 2.