透過生動故事和大家溝通的「說故事的人」 / Storyteller

The Storyteller builds both internal morale and external aware­ness through compelling narratives that communicate a funda­mental human value or reinforce a specific cultural trait. Companies from Dell to Starbucks have lots of corporate legends that support their brands and build camaraderie within their teams. Medtronic, celebrated for its product innovation and consistently high growth, reinforces its culture with straight-from-the-heart storytelling from patients' firsthand narratives of how the products changed—or even saved—their lives.