Experimenters of IDEO

Note of 2008.11.20
page.43

"At IDEO, we think it’s someone who makes ideas tangible – dashing off sketches, cobbling together creation of duct tape and foam core, shooting quick videos to give personality and shape to a new service concept.”

“Experimenting in our world typically means prototyping, and prototyping is central to the IDEO too set, as essential as a hammer is for a carpenter.”

“First, you can prototype just about everything.”

“One of IDEO’s market-savvy Experimenters reminded us that a dry, colorless document seldom goes beyond its initial recipient, whereas a lively piece of digital content can go “viral” as it spreads like wildfire.”