Wednesday, November 26, 2008

Listen To the Young

Scripted by Kevin
Cast
OS-Val
The boss- Kevin
Kid #1- Alvin
Kid #2- Pei-Chi

OS﹕Letting kids express themselves isn’t just fooling around. Listening to your youngest customers can really pay.

OS﹕A Danish food giant, Danisco, gave the kids access to a roomful of ice cream and wild ingredients. The boss asked the kids.

The boss﹕Please dream up new frosty treats. We will make to the best we can.

kid #1 (turns to face Audiences with wild ideas)﹕I think a cow-shaped ice cream would be perfect.

kid #2﹕Why don’t you make some frozen jelly on a stick?

The boss﹕That’s a great idea. Let’s do it.

OS﹕Prototypes were explored by a tiny specialty ice cream maker in Italy, which helped add and perfect natural flavorings. And the new jelly pop did something unexpected. It didn’t drip. Sometimes kids can provide the catalyst for a successful experiment.

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