觀察人類行為的「人類學家」 / Anthropologist

The Anthropologist brings new learning and insights into the organization by observing human behavior and developing a deep understanding of how people interact physically and emo­tionally with products, services, and spaces. When an IDEO human-factors person camps out in a hospital room for forty-eight hours with an elderly patient undergoing surgery—as described in Chapter i—she is living the life of the Anthropol­ogist and helping to develop new health care services.