Human Extremes

Note of 2008.11.13
page.23-25

Anthropologists have a knack for not falling into routines. There's a freshness to how they collect observations and dig up new insights.


Human factors v.s. Extreme HF

You've probably heard of "human factors(人因)", a technical term for the social science of observing people to gain an edge. But the term can be misleading, as it sounds slightly passive or academic. Human factors enthusiasts are highly proactive. They seek out the touch points of a situation - the key opportunities that have been overlooked or misunderstood.

Extreme HF - short for "extreme human factors" which an IDEOer Roshi Gvechi opted for a more radical technique. She use this method to observe peoples in a busy hospital and try to improving a patient's experience.


to be continued ...